At the Bratislava meeting, ROSETTA partners shifted the focus from planning to evidence. Early pilot results, improved coordination, and practical behavioural insights showed that small, well-designed changes can already reduce food waste linked to marketing standards.
The ROSETTA consortium gathered in Bratislava for a focused working meeting that marked an important step in the project’s development. Rather than concentrating on plans or frameworks, discussions centred on early results emerging from the pilot cases and what they reveal about reducing food waste linked to marketing standards.
Partners shared concrete signals from the field. Fewer products being discarded. Improved coordination around close-to-date items. Growing consumer acceptance of upcycled foods. In addition, several pilots highlighted how simple communication and better timing can influence everyday decisions more effectively than complex interventions.
The meeting also emphasised the importance of coordination across the system. Food waste is not only the result of individual behaviour, but of how supply chains, retail environments, and information flows shape decisions. By comparing experiences across countries, partners identified similar patterns emerging in very different contexts. This cross-learning strengthened confidence that the insights generated are transferable beyond individual pilots.
At the same time, partners openly discussed operational challenges, including data collection, logistics, and staff engagement. This honest exchange helped clarify where adjustments are needed and where further refinement can increase impact.
Finally, the meeting reinforced the value of collaboration. By bringing together diverse expertise, the consortium was able to align priorities and prepare for the next phase of the project, where evidence and practical lessons will increasingly feed into wider European discussions on food waste prevention.
