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Reducing food waste due to marketing standards through alternative market access

Rosetta is a 3-year EU funded project that aims to assess the impact of marketing standards on food waste and propose sustainable solutions for the utilization of the food that does not meet marketing standards but is still safe to be consumed. Rosetta will:

a. Evaluate the effect of marketing standards on the generation of food waste
b. Define and implement pilot case scenarios, disseminating the solutions for alternative market access of suboptimal food
c. Provide relevant suggestions to food businesses, owners of marketing standards and policymakers

ROSETTA's food research areas

FRUITS & VEGETABLES

DAIRY

CEREALS

MEAT

Project's News

Project news
February 9, 2026

ROSETTA International Networking Event advances collaboration on food waste linked to marketing standards

Highlights from the ROSETTA International Networking Event in Bratislava. Our…
Project news
November 6, 2025

ROSETTA joins the European Commission Workshop on Food Loss & Waste Research

On 24 October 2025, the ROSETTA project took part in…
Project news
July 21, 2025

From Shelf to Solidarity: How Chalkiadakis Is Fighting Food Waste in Retail

As the leading retail chain in Crete, Chalkiadakis Super Market…
Project news
July 17, 2025

Giving “Imperfect” Produce a Second Life: Teagasc’s Approach to Fruit and Vegetable Waste

At the heart of Ireland’s agri-food innovation, Teagasc, the Agriculture…
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