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ROSETTA

From Farm to Fork, we link the sustainable way.

Reducing food waste due to marketing standards through alternative market access

Rosetta is a 3-year EU funded project that aims to assess the impact of marketing standards on food waste and propose sustainable solutions for the utilization of the food that does not meet marketing standards but is still safe to be consumed. Rosetta will:

a. Evaluate the effect of marketing standards on the generation of food waste
b. Define and implement pilot case scenarios, disseminating the solutions for alternative market access of suboptimal food
c. Provide relevant suggestions to food businesses, owners of marketing standards and policymakers
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ROSETTA's food research areas

FRUITS & VEGETABLES

DAIRY

CEREALS

MEAT

Project's News

Project news
February 11, 2026

Spanish Pilot: Upcycling Imperfect Produce Through Digital Innovation

The Spanish pilot shows that when imperfect produce is repositioned…
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Project news
February 11, 2026

Polish Pilot: Repositioning Bran as a Valuable Food Ingredient

By introducing bran into real bakery and HoReCa settings, the…
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Project news
February 11, 2026

Irish Pilot: Transforming Rejected Produce into Value

The Irish pilot demonstrates that reducing food waste is not…
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Project news
February 11, 2026

Greek Pilot: Reducing Food Waste at Retail and at Home

By combining clear in-store communication with real-time digital guidance, the…
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From Farm to Fork, we link the sustainable way

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