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At ROSETTA, we take a precise and effective approach to tackle the challenges of reducing food waste from marketing standards. Our method involves clear and systematic steps to ensure reliability and practical results. Check them out below:

The Challenge

Integration Across Disciplines: We bring together diverse expertise from fields including environmental science, social innovation, economics, and more.
Full Picture: We look at the big picture, understanding all aspects of the challenges caused by food waste due to marketing standards.

Multi-actor Engagement:

Collaborative Stakeholder Involvement: We actively engage with a spectrum of stakeholders, including private marketing standards owners, businesses, policy makers, and consumers.
Teamwork: We believe in working together, bringing in insights from everyone involved in the food value chain.

Data-Driven Analysis:

Holistic Sustainability Assessment: We conduct a thorough analysis of marketing standards’ impact on food waste, considering environmental, social, economic, and governance dimensions.
Comparative Analysis: Our methodology includes a comparative evaluation of data from both lab and field research to inform evidence-based decision-making.

Pilot Experiments:

Operational Planning: We develop a robust operational plan for pilot experiments, strategically designed to represent key food commodities and geographies across EU countries.
Ownership: Pilot experiments are led by private marketing standards owners or networks/clusters in the value chain, ensuring real-world applicability.

Validation and Optimization:

Life-Cycle Sustainability Assessment: Our approach includes utilizing Life-Cycle Sustainability Assessment to validate and optimize the selected solutions from the pilot experiments.
Aim for Substantial Reduction: We target a significant reduction (60-80%) in food waste due to marketing standards through alternative market access strategies.

Knowledge Transfer and Social Learning:

Insights for Knowledge Transfer: Leverage our research insights for practical application and relevance.
Opportunities for Social Learning: Identify and engage in opportunities for social learning, fostering a dynamic environment of continuous improvement.

Guidelines and Policy Recommendations:

Practical Replication Guidelines: We transform validated and optimized solutions into practical replication guidelines, facilitating their adoption by businesses and stakeholders.
Informed Policy Recommendations: Our methodology contributes to the development of informed policy recommendations, addressing key stakeholders, policy makers, and regulators.

Our methodology is not just a process; it’s a dynamic and evolving framework. Join us in our mission to reduce food waste and foster sustainable practices in the food value chain. Together, we can make a meaningful impact on creating a more sustainable and responsible future!