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In an increasingly health-conscious and environmentally aware society, consumers are showing a strong desire to understand the specifics of what’s in their food. A recent study by Ardent Mills highlights a significant consumer interest in the ingredients and nutritional content of their food purchases. According to the report, a large 83% of consumers regularly examine food labels, focusing on ingredient lists and nutritional profiles to guide their choices. However, over half of the respondents reported difficulties in accessing or trusting the information available on these labels. This challenge is clearer when it comes to verifying the origin and ethical standards of products, which is crucial for making informed and sustainable choices.

The gap between consumers’ aspirations for ethical purchasing and the reality of unclear product information is causing frustration. Many consumers find it challenging to navigate the often-complex information presented on labels, leading to skepticism towards ethical certifications and sustainability claims. This skepticism can undermine the effectiveness of initiatives designed to improve food production practices and reduce the environmental impact of the food industry. Transparent and trustworthy labeling is essential not only for empowering consumers but also for supporting the credibility and effectiveness of sustainability programs within the food sector.

The findings from the Ardent Mills report underscore the necessity for an industry-wide enhancement of labeling practices that are more transparent and geared towards the consumer’s needs. By promoting standards that enhance label transparency, ROSETTA aims to encourage broader adoption of sustainable practices across the food supply chain, ensuring that consumers can make truly informed choices that align with their values and support environmental sustainability.

To keep up with how ROSETTA is advancing in this area and to learn more about our efforts towards sustainable food practices,follow us on our social media, subscribe to our newsletter and join our journey towards a more transparent and sustainable future!


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